Common objectives for influencer campaigns are increasing followers on your social media platforms, generating brand awareness through traffic, or increasing sales of a product. I love when brands do this in deck format (like our cover image), because their branding shines through. This allows for sales and possibilities of future collaborations. New Zealands business migration categories are designed to contribute to economic growth, attracting smart capital and business expertise to New Zealand, and enabling experienced business people to buy or establish businesses in New Zealand. The service is amazing, accommodating and affordable! Without creative content guidelines, your influencers may feel lost and think, Where do I start? or What should I even post? But when they feel confident about what theyre posting, followers will likely find it more genuine and authentic. At worst, they do a cursory glance at your website before they start the campaign orreview your products. Answer these questions for your influencer so they know exactly what to expect. They want to partner with influencers because of a) the content they typically create and b) the relationship they have with their audience (due in large part to that content). Dont overthink it. If youre Dollar Shave Club, you may lay out the fact that you started because you thought having a quality razor shouldnt cost a fortune or be a nightmare to purchase or maybe youre a brand like thirdlove and you recognized you needed half sizes and that you should have to choose between what looks good and what is comfortable to wear. A clear schedule helps your influencers stay on track and meet your expectations. Were here to tell you that getting noticed, especially in the early stages of starting your brand, doesnt have to be so difficult. These are the ground rules of your influencer marketing campaign. If you arent seeing the marketing deliverables you want or feel like you and your influencers arent on the same page, talk to them about where the communication problems are and see if you can work it out. While you might know your products inside and out, your influencers dont. Some companies provide their influencers with a discount code. The 5 Best Ways To Get Your Brand Noticed Getting your brand noticed doesnt have to be hard. However, If you are a new brand, usually commission alone is standard as payment. For example, making men and women alike feel more confident with our new line of sportswear., you want the influencer to use for this collaboration. Be clear and up front about payments to ensure your influencers experience with your brand is a good one from start to finish, so theyre more inclined to work with you in the future. It also lets the influencer get to know you better and makes it feel more personal to them. While its important to be specific on what youre looking for, dont be too specific. Note: If a brand adds its own deliverables to an assignment, there's no additional charge. Examples show them exactly what type of content is acceptable, and as content creators, they can use those as a foundation for their own creativity. If you do have a review process, make that clear to your influencers so they can factor it into their content planning. Choosing the right (or wrong) platform can make or break your social media strategy. Anything important about your product, your founders, industry stats, etc. Include both of these in a slide specifically for each talent. In order to properly execute an influencer campaign, the influencer needs to understand the campaigns purpose. For example, you can ask influencers to share their graphics and copy with you for approval before their post goes live.
Making sure your brief is as clear and detailed as possible is the best way to ensure a successful influencer collaboration. And a strong brief is essential to the success of an influencer marketing campaign. A well-thought out brief that allows the influencer to understand your guidelines and needs without squashing their tone. FAQ | Blog | Terms of Service | Privacy Policy.
Some companies provide their influencers with a discount code. Influencers are clear on your campaign goals and can keep them in mind while creating. While its important to be specific on what youre looking for, . Influencers should have a strong understanding of what your brand wants to gain from the campaign, how theyre meant to help you reach those goals, and what their role is. If you do want to implement this process, set clear boundaries for approval deadlines and publishing schedules, with plenty of time to make edits and improvements. We provide the highest quality of service and utmost personalized level of support to our clients. If your influencer is providing a blog post, make sure they state how long it will be. Discount codes provide the influencer with a. as well. Were going to show you how to put together a simple brand brief that will have you getting the results youre looking for over and over again. Some brands wont even allow talent to wear or show labels for any brands in the content. At best, they conduct detailed research on your company and its products. Its one of the best ways to ensure that your influencer and brand goals are aligned and that your influencer marketing campaigns are a success. A brand can easily add deliverables to an Influencer Hub assignment. But creating an effective influencer brief can be challenging, especially if youre an up-and-coming business without experience working with influencers. Where will it be featured on their website? For example, some brands want competitive brands (specifically makeup clients) in the content with their product being the hero piece because it feels more like a recommendation. Do you want a wide range of angles? Youve laid out who you are, the deliverables, the talking points, but now were getting into one of the more important parts of your brief. If youll remember when we walked through how to use influencers to grow your e-commerce business, we laid out 7 crucial steps in building your influencer brief: Dos (i.e. Some journalistic pages will balk at the idea of sending blogs posts and reviews for you to approve, while others already include that step in their marketing process. The technical storage or access that is used exclusively for anonymous statistical purposes. Provide clear direction in your influencer brief to guide them in creating their content. Many influencers will provide an SOW or invoice with line items before the campaign starts so both parties have a written record of what is expected. Bitly which can be created within your Google Sheets via TalentSheets) for each piece of content. What is the theme of the deliverables? Please note, this isnt meant to be a script. Next, talk about your purpose and values. Influencer marketing is one of the most powerful marketing mediums available today. Influencers are more likely to work with you if they not only enjoy your product or service but if they, Discover why world class brands rely on Influicity. Along with expecting your influencers to stick to their deadlines, make sure you are responsible and stay on top of yours. Use these five steps to establish clear deliverables that both parties agree on. Luckily, weve partnered with hundreds of brands and have run the gamut on different versions of a brand brief, from the horrendous to the pristine and everything in between. And thats what we all want, right?
However, they also want to ensure that their core messaging isnt lost. Luckily, weve partnered with hundreds of brands and have run the gamut on different versions of a brand brief, from the horrendous to the pristine and everything in between. The brand creates a brief that completely handcuffs the influencers ability to maintain that relationship with their audience or seamlessly integrate the brand into their natural conversation by turning them into parrots of the brands already bland marketing efforts OR the brand relinquishes too much control and doesnt get anything near the results they were looking for, then pausing content being released, asking for an insane amount of revisions (hurting the relationship they were initially excited about), or pushing content live that they dont feel comfortable with. Ask the influencer to screenshot content insights and share them with you. The fit, quality, style, etc.
Are Nano Influencers the New Micro Influencers? Even if youre giving your influencers creative freedom over what they post, provide an example or two for them. Provide information on key messages you want to be included in the campaign. You can easily make one on Pinterest or Canva. Use tab to navigate through the menu items. Some brands have strict guidelines around the exclusion of competitive brands in their videos. However, the difference between a stellar performance and a lackluster one is often only the slightest difference in expectations.
This brief is presented to any influencer youre interested in working with on a specific project. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. If youll remember when we walked through, Were going to dig into each one a little bit more in-depth, but before doing so, allow me to offer a pro tip be mindful of length. Copyright 2016 - 2022 Intellifluence. In New Zealand, you can study for internationally-recognised qualifications at a wide range of educational institutions. Download Aspires content guidelines template to get started on your next influencer marketing campaign. Most brands have their own content review process a process where you look over the influencers content before they post it to make sure it adheres to your brand and its guidelines.
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This allows for sales and possibilities of future collaborations. Weve been doing influencer marketing since before it was cool. Brands invite influencers to complete assignments, giving both parties easy access to the key metrics that show the ROI of an influencer marketing campaign. Let us show you how easy it is to increase your sales! How does our product tie-in to your life and/or the broader video? Remember, this brief isnt set in stone. Tell your influencers what your brand and products can offer to their audience. You might also have a harder time getting on their content calendars because more active marketing companies had their plans ready first. Also, include the specific deliverables your influencers need to provide. What kind of content are you looking for? Let them know who they can reach out to if they have any trouble with the payment process. For more details, check out our Influencer Marketing Brief Template. A discount code is a. . We take great care to develop a strong client relationship, coupled with efficient communication. If youre not getting the marketing deliverables that you expect, look for opportunities to implement better quality control policies. Learn how to add your own brand deliverables to any report. Please show the glasses while wearing a baseball cap), Donts (i.e.
In the influencer brief, include a list of key messaging points, or important product features and benefits that should be in their captions or videos. You cant ask to review content before the influencer shares it and then take a month to approve it, only to wonder why the campaign is so far behind. purchases, or attendance at an event), another great option is the notes/comment field available at the top of every report: The brand added deliverables will be listed under your name, since you are the one entering them. Are they only going to use one channel, or are they, is crucial if you plan on republishing them on your socials or website. Tip: If you have other stats you'd like to show on a report, (i.e. As a result, you could have influencer campaigns with incorrect and incomplete information. Include the campaign messages in the post captions (as specified above), Submit your content for review on the date indicated, Position the logo/product according to brand guidelines, Include the #ad/#sponsored hashtag in your post, Dont include pictures/references to alcohol or drugs, Dont incorporate any other sponsored posts. Given the average persons attention span has fallen to about 8 seconds, youll want to ensure that you lay out all of the relevant information in an easily digestible way, but nothing more. To make your life easier, we outlined all the elements of an awesome influencer marketing brief below. Sometimes, a brands needs to add their own deliverables alongside those of the influencers'. Instagram, Facebook, TikTok, and YouTube are all popular channels for influencer campaigns. The technical storage or access that is used exclusively for statistical purposes. Also, give examples of content that has been created that you love. can be challenging, especially if youre an. Highlight information like why your company started, the values your brand lives by, and why the influencer would want to partner with your brand. Check out Aspire to see how we can help you boost your brand through influencer marketing. Provide more specific content guidelines with a list of dos and donts. Include the social media channels to be used in the campaign. Youll find that there are still some gaps in the information provided (we can get into using checkout surveys and other methods of tracking in a future post), but the more data you have the better youre going to be able to perform in the long-run. How long does it take for your internal team to review influencer content? It doesnt matter if this is meant to be spoken in video format or as a caption for your still imagery, the talking points are going to be important because you want to give the influencers the guidelines for what your core message is and what you want to get across. What type of feedback are influencers likely to receive? For example, if the intended outcome of your campaign depends on multiple influencers posting at the same time, its crucial to include the dates and times in your brief. If you cant get across your points simply, then please revamp this until you can. In addition to this, you can track insights using the discount code you provided the influencer. How to Create a Kick-a** Brief for Influencers, I often find that this is one of the areas that brands have the most difficulty with. Quick explanation. Your objectives should be measurable and easy to track. Super simple. We find that thanking [BRAND NAME] for sponsoring and/or partnering with you works well. Dont overthink it. Give them peace of mind by telling them how you handle influencer payments and when theyll be paid. Clear messaging directives in your influencer marketing brief help your influencers plan what theyre going to say in their caption and post. 7 Up & Coming Beauty Influencers Who Can Highlight Your Brand. The solution? Across our careers weve spent over $100M with an average return of 5X for our e-commerce partners. For example, a brand may have promoted the influencers' content on its own channels. Tell them what your review process entails. Click the 'View Details' link in the assignment dropdown menu: Note: In order for deliverables to display stats automatically, make sure you've connected your accounts. This is your opportunity to tell the user the background of your company. One of the main sources of ambiguity when working with influencers is whatmeasure of successyou will use. Your mission. Do you want the photos/videos to be clean and neutral, or colorful and bright? The 5 Best Ways To Get Your Brand Noticed, The Top 3 Social Media Platforms For Marketers in 2022. For more details, check out our Influencer Marketing Brief Template: Part 2 focuses on the deliverables, specifically the creative content to be produced and your guidelines. Humanize this. What kind of content are you looking for? Do you want a wide range of angles? Then youll want to include your campaign objectives or KPIs. This is simply a way of saying what you want them to get across. On the other hand, you have a brand to maintain and its important that an influencers content is aligned with your brand. Get an internationally recognised education and have the time of your life. ASP, our immigration adviser, help us reunite here in New Zealand. Part of your influencer marketing strategy should include a section on briefs. The more details you have in your agreement, the better. One of the reasons influencer marketing is so effective is because youre working with real people, who are also expert content creators, who have an audience that trusts the content they produce. It also allows you to track how many sales came from the influencer collaboration. A discount code is a great incentive for potential customers to make a purchase. One way you can make the evaluation process easier is by setting clear expectations regarding the marketing deliverables your influencers will provide. You want to be able to determine which of your partners are driving people back to your site. You must also be aged 55 or under, and meet English language, health, and character requirements. Lack of personal creativity and flexibility for the influencer can, While some influencers dont mind a lot of instructions, other, They want to incorporate your product/service in a way that fits their life naturally, and. Discount codes provide the influencer with a financial benefit to the collaboration as well. The best marketers develop strong relationships with their influencers to have success. If you opt not to include payment process information in your brief, make a note that says youll send out a separate influencer contract with payment details. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Show off your style in the most authentic way possible. Since influencer marketing is about building relationships, we suggest you share this brief with some of your current influencers to gather feedback. Were going to show you how to put together a simple brand brief that will have you getting the results youre looking for over and over again. Please try-on all pieces weve shared with you and let your audience know what you love about each piece. Were going to dig into each one a little bit more in-depth, but before doing so, allow me to offer a pro tip be mindful of length. No matter your need make sure you explain this. If they need to post on multiple channels, include that, too. Add the things you want them to focus on about the product theyre promoting, like cruelty-free products, clean ingredients, or ease of use. What do you want to achieve with this influencer collaboration? However, influencers with larger followings are likely to expect standard compensation alongside commission. The Skilled Migrant Category is a points system based on factors such as age, work experience, your qualifications, and an offer of skilled employment. For example, making men and women alike feel more confident with our new line of sportswear.. Know exactly what you are paying for so both parties are happy with what they are getting. A well-thought out brief that allows the influencer to understand your guidelines and needs without squashing their tone. Therefore, its a good idea to set guidelines around the content theme and style that both allow creative expression AND ensure that what is delivered is aligned with your brand. That way you wont get stuck approving content the night before it is supposed to go live. What is the, ? Are they only going to use one channel, or are they expected to use multiple? Once the content is published, how long does the influencer need to keep it up? Examples would be in a get ready with me (GRWM) video or my makeup routine.
The influencers you work with cant know if theyre doing a good job without feedback, and you cant know if the campaigns are a success without reviewing them with a critical eye. Verbal CTA #1 during your [BRAND NAME] segment with corresponding text overlay for your followers to use your link for an extra 30% off your first order with code [CODE], If this is a dedicated video, please move this CTA to before your try on haul, At the end of your video, include Verbal CTA #2 for your followers to go to your link for an extra 30% off your first order with code [CODE] at the end of your video. Introducing yourself and your brand is an important step. But dont just copy and paste from your website tailor the brief for your influencers. Influencer Allowlisting vs Influencer Whitelisting: Which Term Should I Use? When you reload the report, you will see that this brand deliverable will now be listed under the influencer's name, in a separate section. By helping brands create campaigns, providing unparalleled customer service and offering useful advice, nothing makes SallyBot happier than hearing she is liked Really, really liked. The template includes all of the components weve gone over here and sets you up for success in your next campaign. The brand creates a brief that completely handcuffs the influencers ability to maintain that relationship with their audience or seamlessly integrate the brand into their natural conversation by turning them into parrots of the brands already bland marketing efforts, The solution? You are an active partner in the relationship. You can prevent this with clear guidelines and information for your influencers. This brief is, For example, if youre coming out with a new line of sportswear and, , you would present this brief to influencers that, is an important step. A well-executed brief and campaign can help your brand generate more overall awareness and attract new customers. They want to partner with influencers because of a) the content they typically create and b) the relationship they have with their audience (due in large part to that content). Weve come to the end (or the beginning if you prefer to have this up front). A basic introduction can help the influencer decide if they think your company and campaign are the right fit for them. They stay at the forefront of fashion by releasing new items daily in sizes ranging from 0 - 17 (XS - XL). If you dont say exactly what you want, how can they know to provide it for you? If youre ready to take things to the next level, request a demo today.
Everything you need to create an awesome brief, plus this handy influencer brief template. Lastly, if there are common misspellings, specific capitalization within your logo, or issues pronouncing certain ingredients or your brand name, make sure you call this out too. That includes: In some cases, you may require your influencers to go live that needs to be stated, too. Do you want the photos/videos to be clean and neutral, or. Do you want the influencer to include any hashtags?
The overview is a short description of the details of the campaign and its purpose. A basic introduction can, It also lets the influencer get to know you better and, In this section of your brief, introduce the. What kind of promotion will they offer for the post? While some influencers dont mind a lot of instructions, other influencers thrive off of authenticity. We know youre busy and that writing an influencer brief probably doesnt seem like a priority right now. In your influencer brief, include payment amount, the form of payment you send (check, direct deposit, Venmo, or another app), when you send it, and whether they need to provide any forms to receive payment from you.