alcoholic beverage trends 2022

But the kit is more of an opportunity for you to take the knowledge you've gained from that professional and try at home. In the past several years, hard seltzer was the biggest success story in the drink industry, but their sales have finally started to level off. Zinfandel, gamay (the grape of Beaujolais), and Italian varieties like freisa, frappato, and dolcetto are wonderful at cool temperatures. Should spirits companies adopt FMCG strategies to win in hard seltzer space?

As tequila consumption increases, it could become a bit more coveted due to land and the long aging of the agave plant. Dystopian-themed Neon Tiger popped up in Charleston mid-2020, complete with okra-slime thickened drinks. Colorado-based Aspen Brewing Company is using Ekos to boost sales and maximize visibility. So you're more likely to have a guest order a cocktail with gin, citrus, and some herbal or floral component than a 12-step cocktail." Common ingredients include ashwagandha, lavender, ginseng, tulsi and reishi. And is it finally time for Bolivia's Singani to make a splash stateside? By using this site, you agree to our use of cookies. More Support for Black-Owned Distilleries, How the Spirits Industry Is Connecting with the Next Generation of Drinkers, Making Drinks and Making Do in the Age of Supply-Chain Issues, 8 Trends That Will Define How We Drink in 2021, What It's Like to Launch a New Product During a Pandemic, The 12 Best Sipping Tequilas to Drink of 2022, These 2 Columbus Distilleries Changed the Way Ohio Drinks, The Pandemic-Era Innovations Bars Will Be Keepingand the Ones They Wont, What It's Like to Be Behind the Stick Right Now, 7 Trends That Defined How We Drank in 2021, The 12 Best Kentucky Bourbons to Drink in 2022, These London Bars Are Pioneering the Sustainable Cocktail Movement. Packaged cocktails and beverages with side benefits are among the segments expected to grow. Get the traditional rules for who pays for the wedding details. Weve assembled a list of 50 of the worlds most reliable, inexpensive wines bottles that offer amazing quality for their price year in and year out. For those who want to drink a little alcohol, but not go crazy, it's nice to have the option to self-regulate and still feel a bit fancy, enjoying a composed drink." How to Melt and Reuse the Leftover Wax from Candles.

IWSR consumer research shows that in the UK, for example, 40% of no/low consumers are Substituters, with LDA Gen Z and millennials (46% and 41% respectively) more likely to substitute than Boomers (36%). Drinks companies diversify as category lines blur Learn more and read our, Global Ready-to-Drink Alcohol Strategic Study, Channels solely dedicated to selling alcohol-free drinks, moving into previously unexplored categories, Drinks companies diversify as category lines blur. We're having a lot of fun with the bar-barista environment, sharing ingredients like our spiced chai recipe and matcha tea to make both cafe drinks and non-alcoholic drinks. Get news highlights delivered directly to your e-mail inbox. Also: tequila, tequila, tequila. Companies like Jeppson's are pushing the boundaries of what an experience with spirits can be. These cookies will be stored in your browser only with your consent. This 3-Ingredient Homemade Weed Killer Uses Vinegar to Safely Remove Pesky Growths from Your Garden. Food and Wine presents a new network of food pros delivering the most cookable recipes and delicious ideas online. Having a wider portfolio allows them to be more exhaustive in their approach, better understand the adjacent and competing categories, and use small-scale investments to learn more about new products and occasions. Spirits-based RTDs already dominate the category in most key markets apart from in Mexico, and, most notably, in the US, where malt-based RTDs dominate. As for to-go cocktails, the popularity of this only resurfaces if these variants cause a large disruption to our daily lives again." Which Raw Materials Are Most Popular With Brewers? Influential figures across the industry, as well as consumers, are increasingly looking for drinks companies to show a clear commitment to sustainable practices. The consumer has become a cocktail connoisseur, knowing their stuff and raising the bar on expectations.

Adaptogens go mainstream Adaptogens are herbal pharmaceuticals such as roots and herbs from Chinese and Ayurvedic healing traditions that supposedly help the body deal with stress. Flavor exploration overall, and especially through bars and restaurants, fell during the pandemic, but is reviving, as on-premise consumption gradually returns. The more unfamiliar ingredients in the drink, the less likely they are to order it unless the service team can passionately speak to each ingredient in a manner that can disarm the guest. Solidarity with local brands and businesses has also been a key trend during the pandemic, and is one that is closely associated with consumers sustainable mindset. There are only so many cranberry-and-seltzers one can imbibe, so these creative non-alcoholic spirits and mixed drinks have been a very welcome addition to many craft bar programs and liquor store shelves. Lenise Willis, editor in chief, and Adelaide Elliott, associate editor, make up the editorial team at Gifts & Decorative Accessories. No- and low-alcohol beverage sales increased 33 percent to $331 million over the last 52 weeks, according to Nielsen, while IWSR found that the non-alcoholic spirits category is expected to grow 35 percent by 2023. doggie menu items to more accessible outdoor seating. Flavor exploration fell during the pandemic, but is reviving. See if you qualify for a free subscription to our industry leading paper magazine. People are switching with increasing frequency between beverage options or trialling completely new beverages. We host classes that teach the basics of building a home bar. We're predicting that craft apple and pear ciders will be the newest hot discovery in the single-serve, ready-to-drink beverage category. But we have noticed a great interest in cocktail classes that demonstrate tricks on how to have a great home bar. Simplify your sales orders with a digital portal. Ecommerce has developed into a sophisticated and nuanced channel, and digital engagement has become a crucial part of the customer journey. Rising packaging costs, container capacity and other supply chain issues, inflationary pressures, and environmental change will impact some suppliers significantly. All Rights Reserved. Offering a variety of no- and low-ABV beverages also caters to the sober-curious movement, which includes consumers who choose to mindfully reduce their alcohol intake or periodically take breaks from drinking. How to Start Entertaining Friends and Family More Regularly.

Interest in new flavors fell during the pandemic, as consumers gravitated toward familiar favorites. And that's where we're seeing the introduction of bubbly cocktails in the market; providing travelers with a cocktail option that is still true to Napa. The pure flavor of fresh fruits and vegetables enhance the flavor profile of these concoctions, while the nutritional benefit is an added bonus." In the coming years it'll become more common to see non-alcoholic cocktails produced with quality ingredients, commanding price-points comparable to alcoholic cocktails." I personally would be thrilled if people started to learn how much work tequila requires before it's ever bottled some agave plants take 20 years before they're even ready to harvest. When New Yorks The Nomad hotel and bar closed this year, ostensibly for renovations, it was as if the Yankees franchise folded and its players all became free agents.

Placing them near or next to alcohol offerings allows customers to discover them organically. Natural wine sales spike Wines that are made with organic ingredients, have no additives and have had little intervention in their fermentation have recently grown in popularity after the Institute for Origins and Quality, the French Ministry for Agriculture and the French Fraud Control Office agreed on a common definition of "natural wine."

With his Overthrow Hospitality, Ravi de Rossi has proven that vegan bars can draw a crowd. It's one of your favorite fruits, but does it belong on the counter or in the refrigerator? Beverage alcohol has proven itself to be one of the most crisis-proof consumer goods categories at a time of significant disruption. London, the IWSR all rights reservedThe IWSR, Nutmeg House, 60 Gainsford St, London, SE1 2NY, United Kingdom, Cookies help us best serve you and your company. While flavour is the primary purchase driver for RTD selection by consumers in key markets, alcohol base (as well as cocktail type) are also significant motivating factors, with consumers more likely to perceive spirits-based products as being of higher quality. IWSR research shows a wide repertoire of product trial, with consumers showing strong interest in trying craft beer, hard seltzers, wine and Japanese whisky. Tapping into no-alcohol occasions, new technologies are also enabling producers to launch alcohol-free products that offer mood-enhancing or functional benefits, many with ingredients such as CBD, nootropics and adaptogens. It kick-starts a part of the brain related to survival (bitter plants are a warning usually that they're poisonous), so people tend to really wake up when they taste them. This movement is also about people who just don't want to drink as much," said Joshua James, owner of non-alcoholic retailer Ocean Beach Cafe in San Francisco. As consumers return to the on-trade, their experiences will be shaped by the last two years of premium at-home experiences, such as at-home cocktail-making and subscription services. Changes in living location, work commutes and hybrid working policies mean that consumers are spending more time at-home and in local on-premise venues.

In the US, for example, inflation hit its highest level in 40 years in November 2021, up 6.8%, while the UKs supply chain and recruitment struggles continue to be impacted by the fall-out from Brexit. This marks a clear diversion from RTD innovation so far, with the vast majority of the global RTD category currently sitting within the standard-and-below price bands. Roaring tequila and mezcal sales are fueling new spirit categories and expressions in Mexico and beyond. Opportunities are strong to continue to engage consumers online, and with new RTD offerings, as well as with functional and lower-alcohol drinks. Suite 200, The qualities that made hard seltzer so popular (portable, packaged in cans or single-serve bottles, low in alcohol, and very refreshing) are ready to transition into a massive market for hard apple and pear ciders. It's one of the most culturally rich heritages of spirits in the entire world and I'm constantly awed by it." Looking at gifting trends, giving alcohol as gifts just because rose in popularity, indicating that alcohol and alcohol-related gifting could become more common outside of holidays and other special events. This year, Summers got funding to relaunch Sorel, his Caribbean hibiscus liqueur, and the reboot comes on the heels of a $5 million initiative from Jack Daniels and Uncle Nearest to increase diversity in whiskey. There's room for everyone at the bar." Theres been a boost for existing Black-owned distilleries too. As revelers leave Zoom happy hours behind and start socializing in groups again, nothing is better for festive, celebratory activities than a spritz. They want rare spirits, stories of the distillers, that one-of-a-kind drink mixed up by the bartender specifically for them, and rum, lots of rum." We've updated our Privacy Policy, which will go in to effect on September 1, 2022. youre late because of supply chain issues. El Tesoro is launching a new series of tequilas aged in alternative barrels, starting with peat-bomb Laphroaig. Other notable alcohol trends include portable formats and bold, adventurous flavors and compositions, according to. This summer, I had my first magical dinner back atop a barstool at Ernestos on the Lower East Side. These cookies do not store any personal information. We hope this list inspires you to embrace change, gives you a new idea to pursue, or helps to solidify that youre already on the right track. As such, IWSR findings indicate that premium consumption may potentially shift, to some extent, from the on-trade to the home-premise.

Compare & Book

Cheap Flights, Trains, Buses and more