A product naming strategy is often something that evolves naturally over time as you begin to learn more about your user personas, and the company youre trying to create. In other words, what are your competitors all doing? Here is a list of some trending products in 2022. Use our generator below to get ideas when naming your Product. This cost is worth it if you are serious about pursuing pushing your product to the market. This forms the fundamentals that you need before you can scale up your business. Think about how we say that well grab a Kleenex or get the Hoover.. Here are some ideas that you can use to determine how your plan and product tiers are named. What can you tell from how different products are named? Give it the time and energy it deserves, and the rewards will speak for themselves. You can register your trademark with your local trademark registrant. When you start exploring how to name a product, youll discover that there are many different types of name out there, each distinguished by what they offer to customers and shareholders. 
Branding is all about identity. Finally, remember not to get too attached to the product names you choose. For instance, the Microsoft Surface took a step away from the concept of creating a tablet or laptop without straying too far from a descriptive name. Remember, while there is a technical side to product naming conventions, the process is largely creative. On the other hand, a single word like a Yumzor cookie is a lot easier to remember and use. There are plenty of ways that you can bring your unique twist to your product naming process. Now, the word stands for the playful and innovative culture that sets Google apart from its competitors. For instance, the Chase Liquid card has a fantastic name. The main thing to consider when changing a product's name is whether the change of name will bring greater or less value to your business. This is especially useful when you start your business, and after a while, you realise that you need to create an in-between plan. Affiliate program What does your target market want?How do you want them to perceive your brand? Combine that with the fact that if you choose product names that are too similar, your keyword strategy will be a nightmare, and you can see how important it is to be unique. The key is to look at product naming not as just another item on your to-do list, but as an essential part of your brand-building strategy. For some companies, the best name will be one that explicitly describes what their product does. No doubt, this was because of the success of the Nike shoe. Whenever I start a business, product tiers is one of the first few things that I have to do. While calling your brand cookie Chocalicious Fudgery Dynamos might sound exciting at first, it doesnt exactly fit well in a sentence. Change the spelling of something to make it unique. For instance, weve still got the Carphone Warehouse, even though consumers havent seen actual car phones for years. By using this site, you agree to our: 20 Essential Tasks When Starting an E-Commerce Business. Bubble Wrap was invented by the Sealed Air Company and is trademarked by them. Required fields are marked *. Now, lets take a look at a few tips that will help you find the perfect name for your product. It involves some consumer psychology, but properly-priced product tiers will funnel your customers to a product tier that you want as well. Not to be confused with brand names (which are a whole different issue), product names represent the services and goods your company sells. You can change your product name at any point, providing you dont already have a trademark on it. London EC1V 8AJ. Think about the big picture for your brand. How many product names can you think of that combine multiple words? Tips for choosing one word business names. Try to find areas of leverage within your business that you can utilize from a naming perspective. On the other hand, if you agree that changing the products name would bring greater value, then you should most definitely continue this exercise. If the majority of your team has narrowed your selection down to a handful of product names that youre not entirely sure of, give them time to grow on you. Here are a few questions you need to ask yourself before you stray too far down the renaming rabbit hole.
If you want to find the right titles for the items youre selling, then you need to get your product naming exercises right. If youre lucky, your name might turn into a verb! The ultimate product naming guide by branding specialists and business experts. So, what are your options? However, if your business has multiple products, you dont want to confuse your buyers with similar names. We use cookies to offer you our service. It can come whilst reading magazines or books, observing people and other businesses, or even on an afternoon walk. Feedback is always important when making important business decisions. Keep in mind that each product is different, some are digital platforms, others are fashion products. Banking levels typically have these different tiers too: Other things that you can consider are modifiers. Brand Fabrik raises topical issues relevant to anyone in branding, and marketing. These terms are the names of products, rather than the titles of the items themselves, but theyve carved their way into our communities. One thing that you might want to consider is that product tiers may change over time. In 1978, Blue Ribbon Sports changed its name to Nike. P.S it is usually far more specific than what product owners first think. Imagine starting with these 3 plans and product tiers. After all, many reputable products hold the same name as the businesses that own them. puipui If your products name holds significant value, then renaming your product may not be the wisest decision. In using this theory, product owners can understand what exact value their products provide their customers.
Lets talk, Email: [emailprotected] 1. If you define your tiers tied to a product attribute, make sure the product attribute doesnt change. This is a classic. Psychologists suggest that our short-term memory groups information together in what is called chunks. chalkboard produce sign stand tier mygift burnt metal wood signs The Jobs To Be Done marketing theory was developed by Clayton Christensen in 2003. You can name your product tiers according to how fast your customer wants results. Differentiation is crucial in any market. 
Below are some product name examples to help you find your great product name. 
Hours: 09:00 to 17:30 (UK), Address: 98 Central Street, In this essential guide, well explain precisely how to name a product. Using this strategy can create a strong affiliation between the product and what job that product does for the customer. Naming a new product is one of the trickiest things youll need to do when youre building your company, as it involves thinking about how youre going to compete in your current market, how youll win the attention of your target customer, and how youll continue to identify your brand. While you dont want to change your product names every few months, you also need to stay flexible if you dont want to fall behind the times. Even if youre just building a small local brand, to begin with, you never know how far your company could grow. To add to the struggle, many of the best product names are already taken. The idea here is to create a name that is far more creative and memorable than a single word. While youre working on making your product names memorable, make sure theyre: Names need to have meaning, or they lose their spark. Using this strategy can also allow you to bring more relevance to the name. Your email address will not be published. Similarly, a suffix is a group of letters attached to the end of a term Prefix: un, mis, out, be, co, de Suffix: ing, an, fy, ise, ate, age}. How does this product connect with other items in your portfolio? In which case, you might be able to use the size or speed of animals, like: Or to showcase a process of growth, you can use the size of a plant: You can also go with a more corporate slant to things: Zoom uses these tiers. Naming product tiers, or plans, packages whatever you call them can be quite a headache.You want at least a few tiers to offer your customers so that they have a choice. If you still need some help finding product name inspiration, try our Product Name Generator. However, the names of your product tiers arent the most crucial to the success of your business. Browse our library, pick your favourite and grab yourself a ready-made brand name with a .com domain. Unless the tier is really basic, it doesnt give your customers a good feeling. There may be a term that you like but bears no resemblance to the use of the product. For instance: When youre figuring out how to name a product, you need to choose something thats going to make sense to your customers, and something that theyre going to remember when they visit the store or go online. Simple! Perhaps you should do the opposite? After all, changing a name might mean coming up with a new marketing plan, re-packaging items and more. One pitfall of new business owners is to name their products based on keywords or SEO viability, while this is good it can pigeonhole your product or make it less brandable. There are differing opinions around how many pieces of information are the optimally sized chunk for our short-term memory, but some psychologists suggest that 4 is a reasonable number.}. Google, Facetime, Rollerblade, Instagram, Photoshop, Airbnb, Dropbox, Uber, Youtube. If you have fallen upon a name or have collated a product name list, then it might be a good idea to check for trademarks. They are each named differently, though they hold some similarities.Air and Surface both describe earth elements appealing to nature.Swift is another word for speed which is important in a computers overall performance.XPS is an abbreviation and appeals to the natural naming convention of technology. Fabrik is a participant in Amazon Service LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and other affiliated websites.
Keep in mind that your product name has the potential to make or break your branding and marketing efforts. A prefix is a group of letters placed before the actual term. Now maybe you realise that the Premium tier is too far away from the Elite tier, and you need something in between. Unfortunately, product names carry a lot more weight than you realise. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Fabrik Brands 2022. All niche markets are extremely competitive, top businesses today must be an overachiever when it comes to branding. 
They dont realise that they also need to name their products and services too. For the most part, the best way to make sure that youre not going to have a headache with your product naming process is to use a professional service. Other than precious metals, you can also use gemstones for your product tiers, which is what companies like Amway does. This includes how they have named their products!For example, say you have a new laptop you are wanting to release. You can also use precious metals, as such: Speaking of precious metals, American Express uses these in their credit card tiers. But how did they reach that final perfect name? puipui Instead, customers are global and stand out from the rest. Over time, your product names could even take on a life of their own, becoming verbs like Google. Add a suffix or prefix to provide additional interest. Gather together some trusted family, friends, and business affiliates to give you feedback on the name you have chosen. For now, however, take a look at some unique business names below and see if you can find some inspiration there. Sign up for free! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. For instance, it would make sense for a playful company to use a fanciful word, whereas a sophisticated technology company might use a more descriptive set of product names. For instance, when Chevrolet launched their Chevy Nova car in Spain, they failed to realise that the word Nova translated to does not go.
