5. You dont need to. What to Sell Online: How to Choose the Right Products to Sell, 7 Easy Steps To Build An Unforgettable Ecommerce Brand, Product Photography Tips: Increase Sales With Great Product Images, When it comes to photographing jewelry, a lot of.

Also, you have to play with the lights to make them shiny enough. Once you have mastered aperture priority and have obtained a macro lens, sturdy tripod and professional lighting setup you will be well on your way to turning your average looking jewelry photos into photos that sell. We, 2. Are you looking for a way to take photos that will sell your products better and make them look even more beautiful? This brings out the intricate details. DIY 2 post about how you can take advantage of your camera settings. These are a more affordable alternative and help you achieve the magnification you need. On top of that, their diminutive size and the high magnification it demands makes it difficult to achieve sufficient depth of field. By providing detailed photos the shopper will know what to expect when they receive their order. To achieve the best results, when photographing in Aperture Priority (Av or A on most camera mode dials) select an aperture of f11 or f16. Creativity and Collaboration: But to add that special touch, I added a second light a picolite with a projection attachment shining from the front, to bring out some sparkle. If you want to read more about aperture, check out our, blog post that explains aperture, ISO and shutter speed for product photography. If you can take high resolution photos and capture the details of the item, you will be able to enable zoom on your online store. They are some of the easiest lenses to use because you do not have to factor in any form of distortion. The second necklace I shot was far less textured rather, it was smooth, polished metal with two diamonds. Make sure that you use bulbs and flashes/strobes that have a true white light exuding from them. Keeping your photography consistent makes it a lot easier for the shopper to browse your products. July 28th - Register Now. We dont suggest this if you want to do professional work.

To solve the problem of excessive reflection, I employed a similar technique to the one I used with the diamond necklace: I created a conical shaped light tent that covered the rings but still allowed me to shine light through. Jewelry is small and has many delicate details to work around. Stick with standard lenses! You can use natural light for these, and itll be understandable if the colours may not run completely true. Include the details, the clasps, chain and the item being worn. Accurate colours are crucial in any type of product photography. If youre having trouble with reflections, try changing the jewelrys position, or yours, in relation to the light source. Aring light is brilliant for jewelry photography lighting because they light the rim of the object. Take great care not to create these distractions on your jewelry while photographing them. You can also select your interests for free access to our premium training: The market for photographing jewelry is growing by the day. Nothing looks worse than a gorgeous emerald ring with a camera lens reflection right in the centre. Pay attention to your cameras focus and the contrast that appears in your images. While the head is unlocked, you can adjust your camera freely before turning the locking mechanism on the head to secure the chosen angle. If my lighting setup for ring photography looks more complicated than for the necklaces, that's why. Choose the Right Camera for Jewelry Photos, Product and e-Commerce Jewelry Photography, 3. Remember that with natural lighting, you want to use the sun as an indirect light source, so position your product near a window during the day. The acrylic diffused the light, resulting in a soft, gradient lighting that acted as my main fill light. Editorial photography often features a model or jewelry in a lifestyle environment. Minimising reflections is crucial in ring photography especially when you're using multiple lights. Dont skip out on those detail shots. We also expect that you start getting some great customer feedback about how your excellent photos, improved their shopping experiences. You dont need to stretch a white sheet from wall to wall to create a white backdrop just use a piece of paper and fold it in half so it stands up. Consistent, clean background removal services, Seamless and scalable ghost mannequin services, Learn how our color solutions can optimize your studio workflows, High-end photo retouching for campaign images, Retouching for lifestyle and elevated images, Network and learn at our live FLOW events, Hear from experts and thought leaders in ecommerce, Discover companies like yours using Pixelz, Stories from our customers about image editing best practices, Articles on best practices and the latest trends, Trends and indepth reports on the ecommerce industry, Live Webinar Look for a lens that contains the word macro and has a focal length of around 60mm. Choose the Right Colour Mode (SRGB vs CMYK). Dont make the story-telling elements of your image too overwhelming; keep the frame simple. E-commerce and product photography does not require any complicated setup. Privacy Policy Terms of Use, Youll learn how to create attention-grabbing photos in a few simple steps, In this 15 minute video you will learn about, Do you have paintings at home that you'd like to share online? It also makes your images look less professional. If you can get the color to look accurate you are less likely to have a lot of returns. Detailed photos can work great for campaign shoots but when it comes to your online store, you want to keep it simple to make it easy for the shopper to quickly view and visualize the product on themselves. Much like any still life, the settings for photographing jewelry are fairly simple. In fact, its actually best not to hang the jewelry from anything at all, but rather to lay it flat on the white backdrop. The depth of field choice gives you stylistic opportunities when it comes to taking jewelry images. Simplicity and consistency of earring images on the, Bowerhaus works with models for each collection to showcase their products, photographing your product on white will make it look much better. If you use one of these and buy something, we make a little bit of money. Using the auto align' feature in Photoshop post-production. Jewellery photograph class video trailer. My tip would be to use a ring light. As mentioned earlier, youll need to pick a style and use only that style throughout your product images. Whether you're shooting diamond rings or gemstone necklaces, jewellery photography is notoriously tricky. The jewelry will reflect the bright light, leaving your product covered in white light spots with harsh shadows in the background, like in the two examples below. To avoid this determining effect, opt for a sturdy tripod. Keeping your photography consistent makes it a lot easier for the shopper to browse your products. Add a tripod, and you can afford to use a lower ISO number and shutter speed to reduce noise. I recommend a deeper DOF for the best focus. Placing the light close to the acrylic resulted in a harsh, bright light. As weve said before, your customers want and need to be able to see your product from all angles, as if theyre examining it and turning it over in their hands, while standing in a physical storefront. Otherwise, youll be sitting in the editing room, removing all those pesky reflections. Read our DIY 2 post about how you can take advantage of your camera settings shooting in manual mode. When it comes to jewelry, its all about the details. Lucky for most, the camera is not as significant in photographing jewelry as in other fields. They mess with your lighting set up, and cause reflections. Harsh lighting is a big mistake in jewelry product photography. What you need to do is choose one style for your jewelry photos and stick with it! Always have a cleaning cloth with you. What is the best camera for jewelry photography? To overcome this issue, I used a technique called, Advice & Insight from Top Photography Professionals, Boudoir Photography: Tips, Tricks and Techniques, Choose the Best Lighting Modifier for Your Photography, Architectural Photography: Tips from a Pro, 20 Best Female Poses for Portrait Photography, A professional guide to shooting environmental portraits. Editing smudges in post-processing can be difficult and frustrating. Also known as normal lenses, standard lenses produce an image that roughly matches what the human eye sees. For starters, their smooth, shiny surfaces cause chaotic reflections. For both shots, the first light alone yielded a great result! Get photography inspiration, photography tips and special offers straight to your inbox from Karl Taylor Education. If your lighting isnt great or consistent, your items will look very different in color across your online store. This focal length assists in obtaining half life size magnification (0.5x), whereas more expensive macro lenses provide life-size magnification (described as 1:1). Photographing jewellery can seem like a daunting task the products are generally small and reflections can make it very difficult to get a good shot but by remembering the techniques covered here, you should be able to get some great results. Photo by Jim Lawson. The camera is fixed to Manfrotto super salon stand to ensure it doesn't move during the shoot. Jewelry Photography and Styling by Sonya Sanchez Arias, via Behance. Most mid-level DSLRs are suitable for this category. Photographing accessories is a still-life endeavour. You want something that will enhance your product, not overpower it. Colour accuracy isnt always due to your camera or lighting setup. Softboxes exude a nice, soft, and even light. Next, select all your layers and from the Edit tab, select Auto Blend Layers and check Stack Images and Seamless Tones and Colors. Accurate lighting is vital in any type of product photo. But there are a few tricks and techniques you can try that will simplify the process and make your images sparkle. Love the simplicity that highlights the awesome beads.

Its not so much about the camera itself when photographing jewelry but more about the lens. These are all excellent, flattering angles! Download your free 30-page e-book revealing my go-to lighting setups from 25+ years as a professional photographer. Remember when we mentioned consistency? Just make sure your dangling pieces have stopped moving when you actually take the photo. A large aperture of f2.8 or f4 is therefore not ideal as you wont be able to see the full detail of the entire piece of jewelry. The background is an integral part of your shot, so its important to select the right one. Have a simple clean background on all of your product images. When it comes to rings, Blu-Tack, glue dots and double-sided tape can be really useful. Though taking good product images of jewelry is much harder than taking a good product image of something like a plain blue chair, jewelry does have the size advantage. The white balance menu in your camera usually looks something like this. Any styling adjustment, no matter how small, will have significant repercussions for your lighting. But you still want to ensure that your jewelry pieces remain accurate. And you certainly don't have to be a jewellery photographer to get professional results! Most of the props (minus the camera, lens and tripod) you can find lying around the house, so stop making excuses and go take some awesome product images! The result is a single image in which the entire subject is in focus.

You can not expect shoppers to read the product descriptions. It seems like it takes more time but if you do this at the beginning it will save you time at the end and a lot less time editing and removing the dust and fingerprints of the jewelry at the end. When your images change too often in relation to your other product photos, the lack of consistency confuses and distracts customers, and lowers the professional appearance of your website and business. How to create wraparound light for jewellery photography. If youre shooting by a window, you will have a lighting coming from one direction. See how it all works here.]. So if you only have a black jewelry bust, cover it with a white cloth and then take your photo. Once this is complete, you can simply continue with any other post production work you had planned. An easy way to fix this is to have a light above the jewelry product that eliminates the shadows. While bokeh is desirable for portrait photography, it isnt for jewelry. To bring out some more colour in the blue gemstone, I then added a picolite with a projection attachment shining directly on to the gemstone. Many online channels require certain web standards, so follow our post about Marketplace image guidelines to help make your jewelry look its best. Don't worry. A popular choice for jewelry detail shots are macro lenses. You can stand the rings up horizontally and get a really nice angle, like in the photo below. Which Settings Should You Use for Jewelry Photography? When you photograph a product, it should be as true to life as possible. Create a kind of jewelry clipboard. After repairing damages, its time to give the product a thorough cleaning and dusting. Product images that are soft or fuzzy wont sell very well.

The focus stacking meant the image of the rings required the most work in Photoshop. hbspt.cta.load(3112981, 'cf3986d6-d339-4771-b4c9-ade585b8ab28', {}); While most, if not all, imperfections and extraneous details can be removed from your product in post production, that type of advanced editing is time-consuming and requires a fair amount of technical skill. Jewelryis no exception. But photographing jewelry can actually be easier than taking photos of larger items because the, Unless youre a very skilled photographer with. It looks as though the model is chosen based on the look and style of the collection. Ive found that most stores stock black busts, as they make jewelry stand out and give it a sense of elegance. Incredible value. No one wants to buy a blurry diamond ring. For both shots, I directed a bare bulb through a sheet of white acrylic placed behind the product. Though taking good product images of jewelry is much harder than taking a good product image of something like a plain blue chair, jewelry does have the size advantage. A matt diamond necklace is not going to sell itself. By implementing a guideline for your team on how the images should be taken will also keep to keep images consistent. Inconsistency is never a good thing, even when it comes to jewelry images. Lets face itjewelry is shiny, and while sparkle is great, camera lens reflections and white highlight spots visible on your jewelry is not. There are two types of colour modes CMYK and SRGB. With their curved, shiny surfaces, rings reflect everything your base surface, background, even you! Direct, contrasty light is notorious for exposing imperfections in products, adding unbecoming shadows, creating unavoidable reflections, and other nuisances that may or may not be able to be fixed in post. People admire the intricacies of jewelry. A good idea is to use a piece of cardboard folded in half and stretch the string from one panel to the other, like in the image below. Sloppy post-processing work just wont fly! With Instagram and Pinterest being so popular with consumers, they rely on shopping via photos. The more photos you provide, the less customer service questions you will receive and hopefully your conversions will increase! Jewelry photography is harder than other genres of product photography. Youll probably need to zoom in to closely examine the product to ensure that you havent captured any reflections. Its also a good idea to view the photograph on a variety of different screens. You dont want a reflection of your gear or lights as a distraction! This created a complete wraparound of light and added some sparkle to the diamonds at the front. If you select a large aperture of f2.8, more light enters the lens, but only a small amount of subject ends up in focus. The more fall-off or soft focus you have, the less the customer will be able to see your product, as shown in the two images below. If your lighting isnt right you will get bad reflections on your items. As artists, it is tempting to make images a bit more complicated than needed. All Rights Reserved. Unless youre a very skilled photographer with a very professional studio, take your jewelry product images using natural lighting. You dont want disappointed clients if the product(s) they receive dont match up. Keep in mind that youll still want to adhere to commercial photography guidelines and keep your work looking very sharp. These smaller apertures produce less bokeh which is better for depicting the full detail found on a piece of jewelry. If there are hard shadows, they will not accept the final image. Some photographers have even gotten away with using point-and-shoot or compact cameras. Because I felt these were more in keeping with the broader metal tones of the necklace.

Dont make the story-telling elements of your image overwhelming.

Award-winning training. It will be easier to see if any mistakes pop up. With that in mind, lets discuss how to avoid the ten most common pitfalls that jewelry product photographers often fall into, when photographing their products. I arranged the acrylic tiles in a floating staircase formation above the slate, with the necklace resting on the top tile. Follow Karl step by step through the entire process, from selecting and creating backgrounds to testing lights and adding props. That said, there is some creative leeway in editorial photography. Its that simple! You wont need to worry about locating props or mannequins or live models for your jewelry photography, because props tend only to distract from the product and spoil the clean and professional look you should be going for in your product photos. As an added lighting sidenote, we recommend that you learn your cameras manual mode, so that you are able to control how much or how little light your camera pulls in to make your pictures. Photographing shiny things without unwanted reflections is not an easy task. In order to really capture your customers affections, your jewelry product images need to be as sharp and crisp as possible. You can really help yourself by choosing the right props, surface and background. Moving GIFs are not that common on eCommerce stores but they can really add a great effect without taking up a lot of load time like video. Check out our full section of Jewellery Photography classes. The more angles and images you create to promote your product, the better. Soft focus can be artsy, but in jewelry photography, it tends to backfire because the human eye values sharpness above all. In fact, in the first shoot, I could almost certainly have achieved the same results withspeedlights! For the rings shoot, I went for a cleaner, simpler look, shooting the two rings together on a plain white background. Once Id decided on the layout of each shot, the next step was to make sure the products were clean. Reflectors can help you even out the shadows by acting a fill light on the opposite side. You can use shallow depth of field to bring attention to details of the jewelry and blur the background. But there is still a baseline to follow. Dont rely on your client to remind you of this either! Next, youll want to examine your product and repair any imperfections that you find; sometimes jewelry comes in missing stones or gems, and it can be a bummer not to notice those hand-fixable details until you pull up the image in Photoshop, because cloning isnt as easy as it looks, and re-shooting requires time that could be spent elsewhere. Even the smallest speck of dust will be visible to viewers if you execute the photographs with the correct amount of sharpness, and in jewelry product photography, the shinier a product is, the better! Sounds almost too easy, right? Remember, youre selling jewelry! Remember that with natural lighting, you want to use the sun as an indirect light source, so position your product near a window during the day. For editorial jewelry for photographers, the type of camera youre using is important. These images are usually shot on a seamless solid color background. But the lens will either make or break your jewelry product photography. As with the previous shot, I created a smooth gradient light by shining a light through the acrylic sheet before placing white panels in front and above. In our series of jewellery photography classes,I demonstrate step-by-step shoots for three different pieces of jewellery. For editorial photography, the settings will range depending on what you are shooting. It is a terrible experience for the shopper if they are looking for something that is gold and the item actually turns out to be silver.

It would be very confusing for the consumer as it wouldnt look on brand. That said, to focus stack a series of images in Photoshop is fairly straightforward, because the software does most of the hard work for you. Instead of dealing with harsh lighting, photograph your jewelry in soft, natural sunlight streaming in from a window or in soft, artificial studio lighting. To start, open the files in Photoshop.

Next time youre photographing jewellery, keep these tips in mind and remember to have fun! As with the necklaces, I used a bare bulb point light source as my key light. Keep your photos on brand with a consistent background. Editorial photography is the jewelry advertisement and is a lot more creative. In editorial photography there is more leeway on being creative. Unfortunately, this doesnt work for product photography. However, as I mentioned in the point above, photographing your product on white will make it look much better. A 50mm such as the Nifty Fifty is a great choice. Advice & insight from top photography professionals. If you want to read more about aperture, check out our blog post that explains aperture, ISO and shutter speed for product photography. Usually, youll want to go for a standard lens. Develop a template to help you crop and size with accuracy. You can learn how to shoot stunning images with our Macro Magic course. Karl Taylor Education, Unit 11, Les Caches Business Park, Guernsey, GY4 6PH, UK - Tel +44 (0)1481 233222, All website content Copyright Karl Taylor Photography. When reflective umbrellas with fabric diffusers attach to flash heads any camera reflections disappear. This take a bit more time to set up but will produce a great photo. The image above is the final photograph of the diamond necklace. You can see the result of the additional light in the video stills below. I then added another one to add sparkle on the face of the diamond, one to light the metal work of the bands, and one to add light on the diamonds on the band. You can even photograph jewelry at home. I suggest f/8.

As you can see, the left image has a short depth of field and the focus falls off fairly fast, the further the product is to the camera. I could have achieved a similar result with a very precise snoot. All you need is a solid surface, a white paper backdrop, your camera, lens, and lights! From setup & lighting through to post-processing, We reveal the exact camera & light settings, Print out the cheat sheet & start shooting. Karl Taylor Education. Its very important that you crop and size all of your jewelry product images in the same way. Product and e-commerce photography are the images you will see online or in a product catalog. Not only does it really showcase how your products can be worn but it also can help to build your brand image for your ideal customer. We recommend shooting at least a straight-on image from the front, an angled image from the front, a close-up detail shot and a top view, as shown above. The final lighting setup resulted in a more vibrant overall image. Instead of using a macro lens, I used, To bring out some more colour in the blue gemstone, I then added a, In fact, in the first shoot, I could almost certainly have achieved the same results with. White also reflects light whereas dark colours absorb it, so your product will be better lit if you shoot on a white backdrop. Remember, shallow DOF is for detail shots, not the full product! Jewelry (and in particular earrings) can really range in size and unfortunately you wont be able to show everything to scale on your eCommerce store otherwise some studs will be so small you may not be able to see them. The rest of the focus falls off and is referred to as bokeh. With e-commerce photography (such as eBay, Amazon, etc.) How to Master Teamwork and Cooperation in Creative Ops And when it comes to lighting, you dont necessarily need expensive modifiers.

They prove that, if you plan and prep correctly, jewellery photography doesn't need to be daunting. Pay attention to reflections and prepare to move lights around until you find the perfect configuration. This will open a dialogue box, where you should choose Add Open Files and Attempt to Automatically Align Source Images. The two necklace shots required similar lighting setups that utilised a combination of lights. A big benefit to the macro lens is the fact that their focusing limit is very close to the glass. Just be mindful of how the pieces look under your lighting units. Touch device users, explore by touch or with swipe gestures. Enabling the zoom functionality on your website will allow the shopper to click and enlarge the image to be able to see every part of your item. Bowerhaus, an Australian jewelry brand, works with different models each season. They light the rim of the object and can make it easier to hide reflections. You then capture a series of images, gradually shifting your focus from the front of the object to the back. CookonStrike. My camera was fixed to my Manfrotto Super Salon 280 Camera Stand, but any tripod will work. Or using it at inappropriate times. This essential part of the preparation process is easy to overlook, but it will save you a lot of time when it comes to post-production. As with all photography, a good understanding of lighting and technique (along with careful planning and preparation, of course) will get you a good shot. You can see the result of each of these individual lights in the image below. Believe it or not, the two images above depict the same exact necklace, but in different lighting situations. Everyones screens (phone, computer, television, etc.) So it is important to keep your image size consistent so everything is aligned and easy to browse on your online store. A macro lens is for photographing small subjects at very close distances.

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