The tool will provide detailed action items, and in some cases will tailor those instructions to your content management system. For mobile users, page load speed is considered the most important factor, even more so than quickly finding what they are looking for or the aesthetic quality of the page. Depending on the Opportunities and issues that the PSI tool identifies, the next steps for any site owner will vary.
Thank you for the article, It really helped me! You need to be able to create top-notch content and deliver to your target audience on the go, and they should read it wherever they are. API Explorer. When youve spent countless days, weeks, and months building a new website, you want every image, element, and icon to be top-notch. This tutorial assumes that you have general knowledge of command line interfaces and web If you use WordPress as your CMS, you can use a caching plugin. Taking the time to optimize your content for speed shows Google that you want to create a high-quality experience for your site visitors. If you have lots of files and resources on your page, retrieving them requires time. Copyright 2010 - 2022 @ DevriX - All rights reserved / Proudly powered by WordPress, How to Analyze Your Web Page Performance Using Google PageSpeed Insights, when it comes to your SEO ranking and Google SERPs. If youre familiar with HTML, you can follow AMPs detailed tutorial here. If you look at any website in the modern era, its likely filled to the tipping point with images. Youll have to do some legwork and spend some hours at the grindstone. If your website is not on par with those pages, then you cant expect to be in the first or even the second SERP (Search Engine Results Page) on Google. I hope you enjoy reading this blog post. For details, see the Google Developers Site Policies. The report also details the estimated time savings that following the recommendations could bring. What Is Keyword Cannibalization And Why You Need to Fix It? Required fields are marked *. In your mobile search results, these links appear with a bolt sign next to them. The faster your site loads, the lower the bounce rate. Next, we want to test our mobile site separately. A PageSpeed score of 85 to 100 is a sign that your website has a good performance. So, if you are wondering how to optimize web page performance this type of image compression is the way to go. Its got over one million active installs and is the most popular caching plugin on the market: W3 Total Cache claims that it can give you at leasta 10x improvement in overall site performance. PageSpeed score after compression: 87/100. Zero Click Searches How Is 0 Better Than 1? When it comes to driving conversions on your site, speed will always play a big role. So if you dont have the expertise, it is advisable to find a reputable web development agency that can start resolving the problems after they take a look at your report. Open the HTML file in a browser. However, Google says page speed does matter. This includes if the number is currently on any Do Not Call Lists. Thankfully, Google offers the PageSpeed Insights tool to find out what you need to fix. The tool also helps you minify HTML (which we will dive into next), JavaScript, and CSS, giving you up to 80 percent bandwidth savings. WP Smush is an excellent, free tool for the everyday WordPress user. development. In the screenshot of the detailed report above, you might notice the Remove render-blocking JavaScript and Optimize CSS Delivery links above the files. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. As an experienced web development agency, our, By default, if you use WordPress as a CMS your. It involves fixing code, formatting, removing unused code, and shortening code when possible. Heres how to score a perfect 100% on Googles PageSpeed Insights and why you need to accomplish this feat. This is referred to as Lab Data, because it measures the webpages speed in a simulated, controlled environment: mobile networks and a mid-tier device. The minifying and elimination process is done successfully by reducing the file sizes through eliminating unnecessary white space, characters, and comments from CSS and JavaScript files. Its safe to say that AMP can significantly increase conversions and mobile speed, giving you a massive opportunity to score higher on Googles PageSpeed Insights. But if you want to save traffic, drive more conversions, and bring in more revenue, you needto do it. Minimizing HTML requires you to tweak your website code, formatting, deleting unused code and making code shorter where its possible. Conversions were simply not happening because of the speed issues and visitor retention problems. You might have the best product in the world, but if you cant convince, When people think of web design, in most of the cases, the first thing that comes to mind is the homepage, the blog, or portfolio. Youll want to start with the top priority items (more on this later). The finished report will tell you everything you need to know about your site and what might be hindering its performance. Trust me, to save 10 percent of your visitors or more, its something that you need to do. Click on them and Google will provide you with detailed guides on how to fix the problem step-by-step. Deciding to invest time into AMP made a huge impact for WIRED. First, lets look at the items that I have optimized and perfected: Now, notice how there are only a few items on this list compared to my Possible Optimizations list: This information tells me that the items on Possible Optimizations are a little less impactful than those I have already optimized. Youll also want to minify code, compress images, add browser caching, and implement AMP. , the chances of people bouncing off your website are dramatically high. How do you implement it? to visit your website, the static content will be delivered via CDN rather than by your site. The company WIRED started implementing AMP to do a better job of reaching their customers.
As you wait for your report to generate, the tool is doing two major things. Each captures a different aspect of speed and load time. It is one of the most popular plugins for this purpose. We can provide content production & marketing services for you, too: link. They open in a flash after you click them. Each image and element needs to be loaded, and browsers have to deal with HTML and heavy coding as well. Its clear that investing in page speed has countless benefits to both your SEO performance and the digital experience of your site visitors. PSIs Field data breaks down a given webpages speed and performance into four primary metrics. You can save an average of 50 percent or more on image size by using simple compression tools. The users internet connection, a domains web hosting service, and even cache clearance can all impact load times. Figure 1. They found a 63 percent increase in CTRs on ads in AMP stories, too. For those who are less technologically savvy or have no experience in HTML, try using a WordPress plugin. These pages will then create an AMP-friendly version that will show up in mobile search results. You need to know exactly whats causing your slow site speeds before you can make the necessary changes to score 100% on the PageSpeed Insights tool. Its hard to determine what causes slow loading on your page. Here is how to interpret the information in each area of the report. Both are fast, free tools that allow you to compress up to 20 images in a single upload. See Response to learn more More than any other content asset, images and videos are the most likely to produce issues related to a slower speed and load times. With that, if you want to have a real chance for top page ranking on Google, you must optimize website loading speed. Try using W3 Total Cachefor WordPress sites. To leverage Google PageSpeed services, enter your URL and go to Analyze. Obviously, youll need to take care of every element to hit 100% on the Page Speed Insights tool. using an API key. Throughout the PSI report, color coding makes it easy to understand the areas where the page is performing well, still needs improvement, or is underperforming. With browser caching, images and videos will be stored on the users device and loaded from there the next time they visit the page. Privacy Policy. Please confirm that you would like to receive newsletters by email from DevriX: You can unsubscribe at any time by clicking the link in the footer of our emails. If you know how to use HTML and youre excellent at coding, then this AMP tutorial is for you. First, its gathering the pages Field Data, or the performance data contained in the Chrome User Experience report (CrUX). To get started, open up the PageSpeed Insights tool and enter your website URL into the bar: Click Analyze to have Google run a quick test on your site. Google PageSpeed Insights is a tool that allows you to test your websites performance and speed quickly. There are many caching plugins available and you can try a few before you decide which one works the best for your WP site. Improving site speed is really non-negotiable to any search engine optimization and conversion optimization strategy. The response is a JSON object. Most sites run slowly due to large images that take up too much space. Minifying HTML is another important website speed optimization technique that is crucial if you want your page to be ranked higher in Google search results. The PageSpeed Insights API returns real-world data from the Chrome User There is a strong correlation between higher scores and better keyword rankings. Related: Remarkable Websites: WordPress Maintenance Can Take You There. The field data presented in the report comes from the previous 28 days and will always be presented with accompanying distribution bars. Enabling gzip compression can reduce the size of the transferred response, which can significantly reduce the amount of time to download the resource, reduce data usage for the client, and improve the time to first render of your pages. Thankfully, theres a plugin for it. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! An easy way to increase your website performance is to use a CDN (Content Delivery Network). As a result, youll get a big increase in website speed when people open your page.
Use the Google PageSpeed Insights tool to see where the problem lies, then work through their suggestions. If you dont use WP or you want to dive deeper into your code, Google again provides you with a detailed guide on how to minify your website HTML code to increase your page speed score. Get suggestions on how to improve the page's performance, accessibility, and SEO. key=yourAPIKey to all request URLs. Not only do they take up a lot of space, but they can also place stress on your web server if lots of users are playing the videos at the same time. When it comes to building a conversion rate and search engine optimized website, speed is crucial. So focusing on page speed is paramount to having a successful company and a website that converts. Its a project implemented by Google to help mobile pages load faster. According to Google, WebP is a method of lossy and lossless compression that can be used on a large variety of photographic, translucent and graphical images found on the web. Minimizing the space your HTML coding takes up is another big factor in getting a perfect score from Google. Slow page speed deters users from staying on your website regardless of how they find you whether through organic search, paid advertising, or a referral link. To get more details about the next steps, click on the dropdown arrow next to any given Opportunity in your report. You dont need to be a coding expert to do it. But theres only one big issue it loads slowly! You can smush images automatically by adding the plugin. Just a 1 to 5-second delay increases the likelihood the visitor will bounce by 90%. For that reason, getting comfortable using Googles PSI tool is a worthwhile endeavor for any site owner or digital marketer, even those with less technical or backend knowledge.
Your email address will not be published. This helps eliminate some of the variables that can impact a webpages speed and performance. One of the best tools to do this is HTML Minify. It will even tell you how many visitors you could be losing because of a lower page speed. The tool also identifies opportunities for optimization and makes specific recommendations for improvement. CLS is calculated through a specialized formula. Minification is the process of removing or fixing unnecessary or duplicated data without impacting how a browser will process the HTML. Yes, I want more traffic This will not only increase your page engagement, but it will also increase your mobile page speed score and your SEO ranking as a result. But some of the metrics the tool relies on to calculate PSI scores, like Core Web Vitals, are a part of Googles ranking algorithm. AMP is short for Accelerated Mobile Pages. A solid mobile UX is all about the responsiveness of your website for different types of screens and resolutions, while perfectly displaying the content and the copy of the page. Append &key=yourAPIKey if you're This Google PageSpeed service lets you know that you have to minimize or eliminate render-blocking CSS & JavaScript files from your webpage. Getting a perfect 100% on Googles PageSpeed Insights tool is no easy task. If you dont have a fast website, people will bounce faster than you can say conversions.. See How My Agency Can Drive Massive Amounts of Traffic to Your Website. Simply put, page weight bytes show the total size of a web page measured in bytes. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that will answer their questions faster. A, e has also revealed that your conversion rate directly relates to page speed and loading time. If you want to speed up your webpages for better user experience and SEO, there's no better tool than Google's PageSpeed Insights. To try out the PageSpeed Insights API from JavaScript: Copy the code below. Lighthouse measures FCP, LCP, CLS, and three additional metrics. Backlinko recently conducted a study where they analyzed over eleven million search engine results pages (SERPs) on Google. Subscribe to our daily newsletter to get the latest industry news. Youve carefully built your website and youve spent days and months on design and depth. This optimization requires more backend knowledge, so make sure you consult a web developer to implement this strategy. In another study, BigCommerce found that conversion rates for e-commerce websites average somewhere in the one to two percent range. PageSpeed Insights is one of many page speed audit tools available to site owners, but it is by far the best for those interested in improving speed for SEO purposes. You can also install it directly from this plugin page. Check out this list of fast-loading WordPress themes, and consider whether you should update your own theme to improve your PSI scores and overall SEO. Browser caching is another one of the Google PageSpeed services that can be very beneficial when considering strategies about how to improve web page performance. Worse, conversion rates drop by an average of 4.42% with every additional second of load time. Show how to fix button, PageSpeed Insights will provide you with an additional report on the images that need optimization. By clicking the "SUBSCRIBE" button, I agree and accept the, By clicking the "Subscribe" button, I agree and accept the, Technical SEO Is a Necessity, Not an Option, 3 Simple PageSpeed & Core Web Vital Hacks for WordPress, Bulk Loading Performance Tests With PageSpeed Insights API & Python, 7 Essential Insights For SEO Client Reports, How To Create An Effective SMB Marketing Strategy, 8 Ways To End Silo Mentality & Increase Business Agility. Heres a technical guide on how Googles PSI tool works, how to understand your reports, and some easy ways to improve page load times across your webpages. Set a specific height and width for each image. The biggest cause of slow pages and low scores is large images. You can tell that this is an AMP based website and content just by clicking it. These are proven steps that can have a big impact on your PageSpeed Insight score. 10 Tips and Ideas to Make Your Content More Mobile-Friendly. If you have web development skills, you can fix this yourself. 
All you have to do is download and install the plugin on your WordPress dashboard and activate it. Certain website themes are optimized for speed and can significantly improve your load times. Instead, store videos somewhere else (like YouTube), and embed video content on your web page to significantly improve load times. Through his agency work, [Read full bio]. It will scan your media library on WordPress and detect images that it can compress: If you want to smush tons of new images for your site in bulk, you can upload them directly into the plugin. There was even an entire update about it. What are the best ways you have found to increase your site speed? Blog Writing & Content Creation Our marketing team is responsible for the creation of the content on the DevriX website and social media profiles. If you enable this setting, youll never have to worry about compression again. You can use the mobile site tester on the PageSpeed Insights tool, but Google released an updated, more accurate version of this. If you still experience some difficulties, you can always get help from an expert web development agency. Having a landing page became a marketing prerequisite for any company that owns a website. All you have to do is download it, install and use it to build AMP-based pages for your WP website. . However, there are some common issues that impact page speed that webmasters tend to make. Scoring a perfect 100 percent on Googles PageSpeed Insights can give your website the boost that it needs to succeed. Try using W3 Total Cache today to give your website a fast, easy boost in speed even if you dont have coding experience. To try out the PageSpeed Insights API from the command line: Run the following command. Using WebP formatted images can lead to significant increases in page speed. 
In synchronous loading, the browser pauses all other actions while the JavaScript file loads. That means that I could potentially get my website to load at the one-second mark! When slow speed is left unresolved, any SEO strategy will be derailed by underperforming pages. A study from Google e has also revealed that your conversion rate directly relates to page speed and loading time. Your problem could be anything from code thats written poorly to images or large page elements. One of them is to compress your images using tools like ImageResize or TinyPNG and upload them again on your page. Redirects can increase Time-to-first-byte (TTFB), or the amount of time between the request to the server and when the first data is sent back to the requester. This is crucial today because the number of people that browse the Internet on mobile increases every minute, thus making mobile optimization one of Googles top ranking factors. It may be tedious and tiresome, but you need those conversions. This is a very basic optimization that helps your webpages load faster for returning visitors. Googles PageSpeed Insights Lab Data includes synthetic data from the Lighthouse API. It may affect your ability to rank higher in SERPs. How long it takes to display content above the fold. Gone are the days where you had to wait 10 seconds for a site to load, then click back to the search results page, and wait another 10 seconds for the next site to load.