All Rights Reserved.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. When Heidi ONeill, president of Nikes direct-to-consumer business, was talking to potential customersabout what they would want to see in a new Nike store,one father told her hed like it to be a place where he could drop off his kids to play on a rainy day. tn min ny gip ti hng n th trng trong nc hiu qu hn!, Thng hiu thi trang ca ti c bit n nhiu nc trn Swoosh Saturday has already become a weekly phenomenon, with athletic events and celebrity talks drawing sizeable crowds and generating complaints from local residents. A truly global, powerhouse brand, whose famous swoosh is as firmly planted in collective consciousness as the McDonalds golden arches, the bite from Apples forbidden fruit, or Googles technicolored typography with iconicity this strong, is there any need to innovate at all? - A weekly roundup of our favorite tech deals. These are the core obsessions that drive our newsroomdefining topics of seismic importance to the global economy. Samsung tackles Apple head on with an amazing 'Unstore' tech experience. Running and training shoes for women and men are covered on the first and third floors, respectively, and soccer and young athletes are catered to on the fourth floor. Please fill out this field with valid email address. Can anyone play? Between those stores and Nike.com, the direct-to-consumer business is playing an ever-greater role in Nikessales mix. We built this store with the idea of serving consumers one-to-one in ways that we havent.. Whether youre training for a marathon, shooting hoops or doing drills on our in-store court or if you love sneakers Nike Soho will help you raise your game. Nikes experience-focused approach to its new store has essentially created an activity center where sports and fitness fans can go and hang out and get active. Luckily for the high street, their retail strategy involves investing in bold and exciting expert spaces. Footwear News is a part of Penske Media Corporation. Were piloting in other stores quietly in the marketplace. Twitter, But, more than that, the store is completely connected and intends to bridge the gap between digital and bricks-and-mortar experiences.
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The athletic giant took press through a tour today of its new five-floor, 55,000 sq.-ft. Soho flagship, which opens to the public on Friday at 10 a.m. The top floor ceiling is raised to a symbolic 23 feet (both Michael Jordans and LeBron James jersey numbers). Gn vo ti khon mng x hi/gian hng trc tuyn. hiu, v Cameras above track your performance and the crowds of onlookers cheer on, whilst secretly judging your performance! Omnichannel With Nike Soho we can realize the promise of personalized performance. Kick off each morning with coffee and the Daily Brief (BYO coffee). Robin Lewis, who writes the retail blog The Robin Report, groups Pirch with other brands including Apple and Burberry that use experiences todetach shoppers from their phones or laptops and get them into stores, whereonce immersed in the experienced theywill stay longer and buy more.. It is an incredibly important touchpoint, ONeill says of the stores role in communicating Nikes brand to the public. The top floor is a cathedral to Basketball. Flagship Retail is, and always will be, as competitive as the NBA finals only here, calling timeout is not an option. No, the Just do it brand has never been one for resting on its laurels, and over the past 18 months it has been living up to its slogan in no uncertain terms. Photography courtesy of Nike & Echochamber. u tin ca ti l tn min highteastory.vn cho thng hiu ca mnh. But at its investor day last year, Nike said it plans to grow direct sales to $16 billion by2020, which would be a full third of the $50 billion its aiming for in that year. For the basketball sneaker fan, the fifth floor has you covered. trong vic xy dng website. You can literally make an appointment to go shower there to test drive products before you buy them. In 2015, direct sales accounted for$6.6 billion, or about 22% of Nikes sales. I went to check out the new VaporMax sneakers but they were sold out in many sizes more. But physical stores are still critical for brands, and the most forward-thinking companiesrecognize that for those stores to pay off they need to offer experiences that e-commercecant. Nike spentyears designing the store, according toSean Madden, Nikes senior director of service and experience for its direct-to-consumer business. Not least of all,brands can control all their messaging themselves and connect directly with shoppers. Nike also partners with local artists to produce prints that can be customized on shirts and other apparel in limited two-week runs. The recently released Apple Watch Nike+, is sold the third floor. The last word goes to Heidi ONeill. Currently stocked at Nike Soho include the John Elliot x LeBron Soldier X collab (dropping at Soho on Friday), the Force 1 Low NYC HS and several Air Jordan looks. Sport.
Nike plans to roll out successful elements of its SoHo venture through the rest of its 1,000-location-strong global retail fleet, and its almost certain that we will continue to see demonstrations of how in-store experiences can be reimagined to integrate digital ones rather than the two being kept constrainedly separate. On the 18th November 2016, Nike opened its most experiential and digitally connected store at 529 Broadway, on the corner of Spring Street, in the heart of SoHo. The hoop is regulation size and height, but it can be lowered for special events. Aside from its services, the space offers the latest and greatest in footwear and apparel Nike has to offer. Were leading the transformation of sport retail offering the best of Nike products, services and experiences under one roof, Heidi ONeill, president of global direct-to-consumer at Nike, said in a statement. Always competitive, Nikethinks it can be a leader ofthis new push in retail. Omnichannel may bethe big buzzword in retail, butwe dont think anyone has quite pinned downexactly what it means! Its like one of toymaker Legos popularLegoland stores, where customers go toplay as (or more) often than they do topurchase, but forpeople who love sports. But, importantly, the store also serves to bolster Nikes digital strategy. Through 90-second run segments, with screen options for Central Park and the West Side Highway, you can join the real Nike+ Run Club, virtually, with Nike Pacers and real-time, on-screen feedback via two cameras. thng So much has been written and said about how retail is dead in an age where ecommerce supposedly reigns supreme. The Lounge is an enhanced fitting room for women. Consumers can try Nike soccer studs and get 1:1 guidance from in-store certified trial athletes. SoHo is one of the trendiest neighborhoods in New York City. Multichannel hiu ca quc gia, v nh v trc tip n khch hng Vit. Cameras are set up all around the basketball courtto capture the action from different angles. That being said, the idea is obviously that you'll use that area to try on shoes you're interested in. And were finally bringing this to the consumer.Nike plans to roll outsuccessful elements of the Sohostore throughthe rest of itsretail fleet, which includesabout 1,000 locations worldwide. Powered by immersive digital trials and in-store experts, this store is about elevating every athletes potential.. I went inside the store, which happens to be near Engadget's NYC office. This run club concept offers motivation to go for a run, coaching plans that adapt to your unique schedule and progress and guidance from the worlds best coaches and athletes. 89 pairs have been made to be auctioned for the Michael J Fox Foundation. Pinterest, When shopping it's first come first serve so just wait in line, but clearly it's designed for buyers to be able to test out new kicks too Hello hope all is well. Sean Madden, senior director of service and experiences for Nike's direct-to-consumer division, says the tech inside the store isn't meant to be the main attraction. trn Internet. Filling five stories in a 55,000-square-foot space in SoHos celebrated shopping strip, the retailers giant new outlet is as much a place for sports enthusiasts to go and play as it is to go and purchase. We send out monthly updates with our latest retail reviews, Visit Echochamber on trng. There are quite a few advantagesfor brands selling more of theirproducts directly to customers. c sn. All Rights Reserved. And thatcustomer can later access the footagethrough his online Nike account and share it on social media. Khi cha c website, tn min c th c s dng chuyn There are also other simple, yet useful, things such as Apple Pay support and large touchscreens on walls that help you call an associate or buy products on the spot. Customers can test their skills in simulations of iconic real life New York courts. ET. Located on the third floor, the Nike+ Soccer Trial Zone is a 400-square-foot boot trial area with a synthetic turf field floor. This concept is the vanguard of retail innovation; where product meets experience, where physical meets digital and where a store is a community space staffed not by sales people but by genuine ambassadors for the brand. The changing rooms are deliberately large enough to lunge and move about in. Nike is set to deliver a freshretail experience to New York City consumers. trnh khi vic tn thng hiu ca mnh b s dng cho mc ch khc. Hi, Monique. Quite possibly! The basketball court is surrounded by crowds, all watching, openly competitive, waiting for their go. The highlight is the Nike Battlegrounds basketball court. Enjoy! Introducing Engadgets 2022 back to school gift guide! tr thnh mt cng c quan trng trong vic to dng s hin din v hot ng qung b Pirchs SoHo flagship demands more than a New York minute of your time. This purpose built store has become and instant iconic piece of architecture on Broadway and Spring. Join the Nike+ Running Club virtually in the Trial Zone, for a 90-second run along Central Park or the West Side Highway. Double the size, it offer Nike+ service; from bra fitting to pant hemming. Around the basketball court, cameras are set up to record the action from multiple angles, and the hoop is equipped with Kinect sensors that capture body movements and display them on the massive screen in front of players. Because its more than a store its a personal sport experience., billions of dollars worth of global revenue. Gentletech The ceilings are raised to a symbolic 23 feet (both Michael Jordans and LeBron James jersey numbers), and this floor houses Nikes vast Jordan brand and basketball collection. Brands like Nike, however, are creating their own definition and leading the way for the rest of the pack. chn Want to read more articles like this one? It's home to hundreds of shops from some of the most popular brands, including Apple, Adidas and, as of last month, Google. Oksana Masters Glows in Embellished Nike Sneakers & Halter Dress at ESPY Awards 2022. With Nike Soho, we can realize the promise of personalized performance. Following digital skill tests from the augmented screens, and from expert trainers, customers can test their skills in the Nike Battlegrounds, with simulations of iconic real life courts across New York. ti, Because its more than a store its a personal sport experience., Related
Copyright 20042022 Yelp Inc. Yelp, , and related marks are registered trademarks of Yelp. 2022 Fairchild Publishing, LLC. 2022 Fairchild Publishing, LLC. hng ti cc trang mng x hi hay gian hng trc tuyn trn cc nn tng bn hng Nike+ SNKRS Experience, also on the second floor, is the largest dual-gender footwear wall in any Nike store worldwide.
Ford will use new battery tech to help it build 600,000 EVs per year, US files its first criminal charges over insider trading of cryptocurrency, 250,000 car deliveries in one quarter can't save Tesla from dwindling revenue. Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream. Whether youre training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Were trying things. Fully connected and integrated with the Nike app, even if customers walk out without making a purchase, their data is stored and accessible, and the path to future purchases be they made at the same store, a different one, via the app or on the Nike.com website has been decidedly lubricated. The rise and rise of localisation and personalisation. For one, margins are better, since theyreselling at the same price as retailers without having the retailers taking a share. ng k tn min s gip doanh nghip, t chc hay c nhn i vi nhng SoHo Service offers Nike + members up to an hour of one on one support from dedicated Nike experts, thus combining a personalised digital platform with real world interaction. Nikes new store offers experiences that consumers simply cant get online, such as testing out new products in real sport play before buying. If you were inquiring whether the goods at this Nike store are expensive, the answer is they typically carry the new items which sell at full price. Need to Know / Nike Flagship SoHo, New York. L mt thng hiu phn phi tr Anh Quc ti Vit Nam, la On the second floor, Nike By NYC is an instant personalization studio that allows consumers to laser engrave and print iconic NYC symbols on products while you wait. Every floor features some level of enhanced service or personalised experience; meaning there are no dead zones. By providing your email, you agree to the Quartz Privacy Policy. The trial spaces include the Nike+ Running Trial Zones, a basketball court with 23-foot high ceilings (a nod to NBA legend Michael Jordan) and the Nike+ Soccer Trial Zone. The iconic self-lacing Nike Mag Hyper Adapt 1.0. WordPress.com VIP. I never knew this store existed. The ground floor entrance is dominated by The Stands; a stepped seating area that is the meeting point for the Nike Running Club and a lecture area for celebrity talks. Powered by immersive digital trials and in-store experts, this store is about elevating every athletes potential. Italso means theyre less dependent on retailers that may find their businesses faltering, such as department stores or the recently shutteredSports Authority. On display at the location on its opening day and Saturday is the 89th pair of the Air Mag, which will be auctioned off Saturday by the Michael J Fox Foundation. doanh nghip nhp khu v phn phi hng quc t, vic ng k tn min cng gip The store, originally scheduled to open on Nov. 11 but delayed because of a permit issue(the new opening date is Nov. 18 at noon) contains: a mini basketball court; a treadmillin front of screens simulating different outdoor runs; a small, enclosed soccerarea; a customization shoe bar where shoppers can personalize a pair of Nike Air Force 1s; and dedicatedcoaches on staff who can putcustomers through drills to test out sneakers. Any requirements needed? Here's what else I came across during my tour. Let us take you to the worlds most creative streets to track trends and inspire you with new ideas. lun t ho l mt thng hiu Vit Nam, Chng ti tin tng la chn tn min ".vn" bi ".vn" l Is there a train or bus that runs by this store? As Heidi ONeill, Nikes President of Global Direct to Consumer, puts it: Were leading the transformation of sport retail offering the best of Nike products, services and experiences under one roof. Speaking at aNov. 10 conference on the future of retail, Lorna Hall, thehead of market intelligence for trend-forecasting firm WGSN, said the future of retail stores willbe increasingly about these interactive experiences, where theyretreating space as a new territory, aligning [key performance indicators]more with marketing and media than selling per se.. tn
The new Big Apple shopping destination on the corner of 529 Broadway at Spring Street features personalization services, trial spaces, and digital and physical platforms. Sporting an entire basketball half-court with adjustable hoops and digital video screens, an enclosed soccer trial area, a treadmill in front of a jumbotron that simulates outdoor runs, a customization shoe bar where shoppers can fully personalize a pair of Nike Air Force 1s, touchscreens embedded into walls everywhere you look, and dedicated coaches on-hand to put customers through their paces as they test out new sneakers this is a store that brings new meaning the words experience-driven retail. With the hoop, for example, the Kinect sensors are there to capture movements from your body and display those on a massive screen in front of you. Shoppers in store are encouraged to clap and support those racing in the trial. Located on the first floor for women and the third floor for men, the Nike+ Running Trial Zone allows visitors to test out shoes on a treadmill. With billions of dollars worth of global revenue pouring in year after year, sustained and solid growth, a squad of celebrity endorsements, Olympic partnerships and sponsorship deals Nike, surely, has the sportswear retail game sewn up. S hu mt tn min gn vi thng hiu l iu khng th thiu Seizing opportunity after opportunity to bring some of the latest and greatest in retail and sports technology to its in-store customers, Nike has been busy opening up a number of flagship stores around the globe and its new venue in SoHo NYC is one of the very best. th Are they expensive? At 54-feet wide, it has the largest in-season collection of Nike Air Force 1s. On November 18th, the sportswear giant will open a five-story 55,000-square-foot space loaded with technology, from 3D-printed decorations (pictured above) to a Kinect-powered basketball court. ti Weve got a lab back on campus, he says, referring to the companys Oregon headquarters. Instead, he says these features are designed to make the shopping experience more personal. The in-store tech is designed so that customers can gain insights into their sporting performances. More cameras surround the treadmill recording the shoppers gait during a run, allowing in-store assistants to analyze the results and recommend the best pair of sneakers. i vi cc doanh nghip, t chc hay c nhn, website A camera beside the treadmill records acustomers gait during a run, allowing a Nike staff member to analyze the results and recommend the best sneaker. gii, ti s dng tn min .vn nh mt li khng nh v xut x thng The basketball floor of Nikes Soho NYC store. The app, indeed, is smart, and uses data collected when shoppers are using the in-store equipment to better tailor the experience the next time they come in not only will it know the customers stride and the last time they hopped on the stores treadmill, but remember which shoes they tried on, too, and make new recommendations accordingly. Nike Is this the best sports store on the planet? SoHo All rights reserved. Nike Soho is open Mon, Tue, Wed, Thu, Fri, Sat, Sun. Indeed, the flagship is still a retail destination above all else only one that is optimized for the purposes of encouraging shoppers to try out the products on sale in energetic, spirited, and, importantly, personalized fashion. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. and LinkedIn, Designed by Soda Works | Development by AM, Adidas Originals Sneaker Exhibition, Seoul, Amazon Home of Black Friday Pop-up, London, Avoca Flagship Garden Centre and Cafe, Dunboyne, Coop Italia Supermarket of the Future, Milan, Lindt Home of Chocolate, Kilchberg, Switzerland, Muji Hotel and Flagship Store Ginza, Tokyo, Soft Republic Pop-up Ice-cream Parlour, London, Starbucks Reserve Roastery & Tasting Room, Seattle. You bet there is. The companysgiant new store in New York, filling up five stories in a55,000-square-footspace in the citys Soho shoppingcorridor, is basically that. chn lm trang bn hng online vi tn min ".vn" m khng phi l cc ui The SoHo flagshipis a key component of Nikes renewed direct to consumer retail strategy,in which stores become social spaces where customers can have a much deeper connection to the brand. Just a few blocks from Nikes shiny new Soho shop, for instance,Pirch, which sells luxury home fixtures, has a large store where all the faucets, showers, ovens, and grillsare functional. The undoubted highlight of Nike SoHo is the half-court basketball testing area.
Whilst there is no doubt that the landscape has shifted considerably over recent years, Nikes new flagship program is showing that its not so much that retail is dead and buried, but rather that its towards energizing the in-store experience that retailers should turn their focus if they want to keep shoppers coming through the front doors. Having just posted a massive 48% increase in their online sales, Nike could be forgiven for shifting its attention away from bricks and mortar. New York For instance, customers can later access all footage recorded of them through their online Nike accounts or Nike app and even share it on social media if they wish. At 55,000 sq ft (5,100 sqm), the store is a massive five story, multi sport space, with a host of immersive augmented experiences and plenty of personalised, exclusive products and events. Beyond being a shiny new gem in Nikes crown, it signals how the company is thinking about its future, and the waysthat brick-and-mortar retail is changingin the age of e-commerce. Think: a Kinect-powered basketball court. This story has been updated with the stores new opening date. Hi, I would like more information in regard with the basketball court. Now you can add Nike to this list. For the lifestyle sneaker enthusiast, the second floor is dedicated to Nike Sportswear, which boasts a 54-foot-wide dual gender footwear wall. min khc.. loi b nguy c tn min b s dng cho hng nhi, hng km cht lng trn th These are some of our most ambitious editorial projects. By and for the neighbourhood sneakerheads. Theo The store will be open daily from 10 a.m. to 8 p.m. Nikes Brand New Lifestyle Sneaker is Coming Soon, Cristiano Ronaldo Says His New Nike Sponsorship Deal Is For Life, Footwear News is a part of Penske Media Corporation.